That’s the message of this blog post. The author’s main point: writers shouldn’t blog about writing.
Seeing as how I do blog about writing, you’d probably think that I disagree with the premise. I do but not for the reason that you expect.
The author seems to feel that blogging is a great way to sell books, just not blogs about writing. I take the contrary view. Blogs, unless you’re already established, are horrible for selling books. First, it takes a long, long, long time and a lot of effort to develop a following. Second, once you do get droves of people reading your blog, converting them to buyers is notoriously difficult. If this blog results in the sell of ten of my books that I wouldn’t have sold otherwise, I’ll be shocked.
Why, then, am I doing this? I’m glad you asked.
1. It’s fun.
2. It’s great experience. If I ever do make it big, blogging is essential. This is a learning process.
3. I’m making connections that I wouldn’t have otherwise made.
4. I think that this blog, eventually, can be of use to people who are in my position of wanting to self publish and market their book. I started it as a blog about writing. I can see that the purpose is probably going to shift to more about publishing and marketing. I have a long road ahead of me in the next six to eight months as I get ready to do both those things. I’ll document the lessons that I learn here to provide a road map to the people who come after me.