Bonus Friday night post for you:
I was doing a little bit of web surfing about marketing ebooks on Amazon and came across a useful blog. After reading a few articles, I realized that I recognized the name from Mythic Scribes. Pretty cool.
Check out this article. Kevin does a statistical analysis of the top 200 best selling SciFi books on Amazon, looking at whether they’re indie or traditional and at the prices. It’s good info!
Even better, he examines fantasy here.
In this article, he advocates that you do basically no marketing until you have enough books out to make the effort worth it. In a way, I can kind of see his point. From a time versus benefit standpoint, marketing a single book seems like a waste of time compared to doing the same thing for multiple books. Combine that with the fact that there are few “one book breakouts,” and he makes a compelling argument.
On the other hand, I do have some counterpoints:
1. The trend seems to be that books experience a burst of sales upon release. It seems like the expected curve for the self published author goes: Big spike at release -> Drop off to almost nothing -> Rising to some relatively steady level over time -> Growth with the release of new books
It seems like trying to capitalize on that initial burst is a good thing. If you can expend a bit of effort and take that book into the Amazon Top Ten for its category, you’ll get a bunch of sales that you otherwise never would have had a chance to get.
2. Every customer you get today is a strong potential sale for a future book. Thus it seems to make sense to try to reach as many customers as possible now.
3. It seems like it would be a soul crushing experience to have your book, that you worked so hard on and put so many hours into, giving you almost no tangible benefits.