Analyzing the Behavior of Book Buyers Part 4 – The Sample

See Parts 1, 2, and 3 of this series.

If you’ve got the browser to your page, drew them in with your description, and managed to hang on to them through your reviews, the next thing they’re going to do is check out your sample.

  • If you’re lucky, this step is a formality.  They’ve already decided to buy and just want to make sure that your writing isn’t complete dribble before making that final commitment.
  • Most of the time, this step is crucial; it’s where the go/no go decision is actually made.

Takeaways:

  • Typos are an almost unavoidable part of writing.  Even traditionally published books usually contain a couple.  Do your best to get rid of them, but one here or there probably isn’t a deal killer.  In the sample, however, a single tiny mistake can make a potential buyer click away.  You must go over the first chapters of your book more thoroughly than any other portion.
  • The start of your book must draw in the reader.  Pages of exposition aren’t going to cut it.  You need to introduce a character and a significant situation immediately.
  • Try to end your sample with a hook.  There are a lot of readers who simply must have a mystery answered.  Use that trait to your advantage.

Do you have any suggestions about making the sample draw in the reader?

Tune in next Wednesday for Part 5 to learn about the price of failure.

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2 thoughts on “Analyzing the Behavior of Book Buyers Part 4 – The Sample

  1. Pingback: Analyzing the Behavior of Book Buyers Pt 5 – Price | brianwfoster.com

  2. Pingback: How to Become a Successful Author | brianwfoster.com

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